Everything you need to see and do in Seoul on your first trip
Planning your first trip to Seoul? You’re in the right place. This travel guide to South Korea’s capital covers the must-sees, local secrets, and essential travel tips for first-timers. From palace views to K-pop streets, late-night BBQs to morning markets — here’s how to make the most of your time in Seoul.
Planning a trip to South Korea?
Before you go: Seoul & South Korea basics
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Transport: Get a T-money card the minute you arrive (at airport/bus station). Subways and buses are clean, efficient, go everywhere. Learning a few “please/thank you” phrases in Korean helps; most people in Seoul speak enough English for basics.
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Money: Korea is cheaper than many Western capitals, but “cheap” is relative. Food & snacks = very reasonable. Skincare & tech can add up depending where you shop. Carry some cash, but credit cards are widely accepted.
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When to visit: Spring (April-May) and Autumn (September-October) are sweet. Not only are the temperatures nicer, the city looks gorgeous. Summer is hot, winter can be freezing. Find out more about the best time to visit South Korea.
Seoul for First-Timers: See & Do
If it’s your first time in Seoul, you probably want to see the big sights — and fair enough, they’re famous for a reason. But Seoul’s magic really hits when you mix those highlights with smaller local spots that feel a bit more everyday. Here’s how to balance both.
The Classics
Start with Gyeongbokgung Palace, the kind of place that makes you stop mid-scroll. It’s grand, historic, and right in the middle of the city. Try to catch the changing of the guards in the morning — it’s short but impressive. Then wander over to Bukchon Hanok Village, where old hanok houses line narrow lanes between modern cafés and small art shops. If you keep walking south, you’ll end up in Samcheong-dong, a lovely area for coffee breaks and people-watching.
For city views, you can’t go wrong with Namsan Seoul Tower. Go by cable car if you’re feeling lazy or walk up through the forest trails if you want to earn your sunset photo. Then there’s Myeongdong and Namdaemun Market — Seoul’s classic shopping and street food combo. It’s loud, crowded, a little chaotic, and exactly the kind of energy Seoul is known for.
The Off-Beat Side
When you’ve ticked off the main sights, slow down a bit in Seochon Village, just west of the palace. It’s full of old alleyways, tiny art galleries, and tea houses where time seems to move differently. From there, head to Ikseon-dong, a blend of hanok charm and creative flair — think narrow alleys, vintage lights, and cafés that look like they were designed just for your camera roll.
If you want something totally different, check out Mullae Artists’ Village. It used to be an industrial area, but now it’s full of metal workshops turned into art spaces, murals, and low-key cafés. And finally, for a cool evening vibe, explore Euljiro (locals call it “Hipjiro”). By day it’s old printing shops and hardware stores; by night, it’s one of the most interesting bar scenes in the city, mixing old-school Seoul with creative energy.
Seen the sights? Maybe it’s time to explore the Seoul that’s setting trends around the world — from music to skincare.
Experience a slice of K-pop in Seoul
Even if you’re not a die-hard fan, it’s impossible to ignore how much K-pop runs through the veins of Seoul. Walk down the streets of Gangnam and you’ll see billboards, pop-up stores, and merch shops everywhere. The famous K-Star Road in Cheongdam-dong is lined with cute bear statues dedicated to different idol groups — it’s a bit cheesy, sure, but also kind of fun if you want that “I was here” photo.
If you’re looking for something less polished, head over to Hongdae. At night, the streets turn into a live performance arena, with buskers, dance crews, and rookie idols testing their moves in front of small crowds. It’s raw, chaotic, and feels way more personal than a slick stadium show. You might even stumble upon the next big star before they’re famous.
And of course, there are the big shopping spots like the SM COEX Artium and other entertainment company stores. Even if you’re not planning to buy, it’s fascinating to see just how massive the K-pop machine really is. For fans, it’s basically Disneyland. For everyone else, it’s a great peek into one of Korea’s biggest cultural exports.
Famous for Cheap Skincare & Beauty Finds
Another thing Seoul is famous for — besides K-pop and late-night fried chicken — is K-beauty and skincare. And while not everyone travels halfway around the world to pick up sheet masks, a micro needling treatment or all kinds of cremes, it’s still worth dipping your toes in to see what the craze is about!
The easiest place to start is Olive Young, which is basically the all-in-one stop for whatever’s trending in K-beauty right now. Think of it as the friendly gateway: clean stores, decent prices (definitely cheaper than back home!), and plenty of English labels so you don’t accidentally buy snail cream thinking it’s sunscreen.
If you’re in the mood for more of a “shopping adventure,” wander through Myeongdong. The streets are packed with beauty stores, some with mega discounts, others handing out free samples just for walking in. It’s busy, a bit chaotic, but fun if you like the thrill of hunting for deals. Just beware of pushy sales tactics.
The best food and snacks
Seoul’s food scene is way bigger than kimchi and snacks-on-a-stick.
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Street Food Markets: Gwangjang Market is legendary. Try bindaetteok (mung bean pancake), mayak gimbap, and spicy tteokbokki. Namdaemun and Myeongdong markets are also packed with snacks and quirky food stalls that will test your bravery (silkworm pupae, anyone?).
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Korean BBQ: A full-on rite of passage. Grab some friends (or new ones you just made at your hostel), sit down at a table with a grill in the middle, and order samgyeopsal (pork belly) or galbi (marinated ribs). You’ll cook it yourself, wrap it in lettuce with sauces and sides, and wash it down with soju or beer. It’s not just a meal — it’s dinner as a team sport. Hongdae, Itaewon, and Gangnam are full of good BBQ joints, but you’ll also stumble on plenty of smaller spots that locals swear by.
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Hidden Cafeterias & Alley Eats: In Ikseon-dong, Seochon, and Euljiro you’ll find tiny family-run eateries where menus are often handwritten and prices are friendly. These are the spots for stews, noodles, and meals that feel like they came from someone’s grandma’s kitchen.
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Late-Night Snacks: In Hongdae and Sinchon you’ll find pojangmacha (red tent stalls) and 24/7 ramyeon spots that keep the night owls fed. Perfect after a concert or a bar crawl, when you suddenly need spicy noodles at 3 a.m.
Ready to Plan Your Trip to Seoul?
Seoul has a way of pulling you in — that big city vibe so unique to big Asian metropolises that makes every activity exciting. From the centuries-old palaces, the street dancers in Hongdae or smells of grilled street food, Seoul keeps surprising you with something new around every corner.
But here’s the thing: with so much to see and do, it helps to have someone who knows how to piece it all together. That’s where we come in. We’ll help you build a trip that’s not just sightseeing in Seoul, but experiencing your version of Seoul — the food, the culture, the adventures, and maybe a little K-pop magic too.
Start planning your trip